Trademark Registry accepts India’s first Olfactory (smell) mark of Sumitomo for registration: Can smell be registered as a trademark?
Traditionally, trademarks are understood as visible or audible signs such as brand names, logos, or sounds. However, the Indian Trade Marks Registry recently took a historic step by accepting India’s first-ever application for an olfactory (smell) trademark. This application was filed by Sumitomo Rubber Industries Ltd. for a “floral fragrance/smell reminiscent of roses as applied […]